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The Customer Engagement Marketing Manager will be responsible for executing and expanding PayPalsacquisition marketing programs and delivering on specific customer engagement, customer acquisition, and profit targets. Specific responsibilities include, but are not limited to, the following:

Manage fully integrated acquisition campaigns leveraging online and / or offline channels including full P&L responsibility for budget and forecasting

Build and keep to schedules and budget and meet or exceed acquisition and profit goals

Manage test calendar; devise and execute sophisticated test plans to improve program performance; champion a test and learn approach, constantly driving for higher conversion and ROI

Manage outside agencies (media planning and buying; creative; campaign analysis)

Develop compelling messaging that convinces prospects to adopt our products while incorporating the appropriate brand equity elements

Work closely with marketing research team to identify and champion research to understand and profile prospects

Analyze and disseminate campaign results, evaluating effectiveness and ROI

Unspecified

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